Who are we?

The Blood Fridge Friends Group (BFFG) was formed to support the dedicated cancer care team at Heartlands Hospital, Birmingham—heroes who deliver exceptional care every day, often with limited resources. Inspired by a conversation with nurses, we learned that one of the most urgently needed pieces of equipment for the hospital’s new cancer day unit is a specialist blood fridge—a vital machine that stores blood safely and reduces delays in treatment.

The new unit, opening in January 2026, will offer a brighter, more advanced space for cancer care, but lacks funding for essential equipment like the blood fridge. Without it, nurses must collect each unit of blood individually—costing precious time for both patients and staff. With a price tag of £30,000, this one machine will make a huge difference in care efficiency and patient experience.

Our mission is to raise the full £30,000 by December 2025. We’re a growing community of supporters—including over 130 members on WhatsApp—working together through fundraising events, donations, and awareness campaigns. We are now a registered charity and fall under the umbrella of the University Hospitals of Birmingham (UHB) Charity Organisation. With your help, we can give the Heartlands team the tools they need to save lives more effectively.